Plan it, write it, publish it in 90 days →

The Ultimate Program

To Get Your Book Written, Published and Making Money

Enrolment closes Thursday 22nd August

Join me inside to turn your expertise into a book...

A book that will fill you with pride and up-level

everything in your business (and life).

Whether you're motivated by legacy, leads,

profile or impact...

Let's get that book out of your head...

Written, published & selling in 90 days!

SINGLE PAYMENT

£1997

+VAT

3 PAYMENT PLAN

£749

+VAT

They say "the most important book of your life is the one you write yourself."

Once you've done it, you know why.

My first book 'Stop Talking, Start Doing' transformed my business and my life.

In 2022, the 10th Year Anniversary Edition of this book became a #1 bestseller all over again.

I've since sold more than 500,000 copies worldwide and now have FIVE #1 bestsellers. Books have made everything easier in my business and I've generated over £5m of digital sales from readers who later chose to work with me.

Now I want that for YOU.

I want you to have a book that changes your life.

Makes your business easier.

A book that takes your message to the world and cements you as a published expert in your field.

So you can stop being reliant on social, at the mercy of algorithms and stack the odds back in your favour.

With a book that instantly boosts your profile, credibility and confidence and delivers you a reliable flow of dream clients to fill your programs, memberships and retreats.

THE PUBLISHED EXPERT is your chance to work directly with ME to get YOUR book written, published and making money in the next 90 days.

Let me make this very, very clear:

This isn’t just another ‘online course’.

WE.ARE.GOING.TO.WRITE.YOUR.BOOK.

YOU.WILL.BECOME.A.PUBLISHED.

EXPERT.IN.THE.NEXT.90.DAYS.

I’m not here to play teacher.

I’m here to get your book written and published

Then generating you leads and sales.

​I’ve comfortably made £5m+ in digital revenues from a list I built from selling 500,000+ copies of my books over the last 10 years.

Don't let anyone tell you books don't make money - they absolutely do (providing you put the funnel in place to make that happen).

Which is what we'll do together.

You’ll follow the EXACT process I’ve mastered.

We'll turn the skills, knowledge and expertise you already have into a book that'll sell and build you a book funnel to upsell readers into clients; driving sales from day one.

This is a tried-and-tested process that’s not just worked for me… but 250+ entrepreneurs, business owners, coaches and leaders in the last 12 months who are now recognised published experts.

It worked for them and it’ll work for you.

Can we really do this in 90 days, Shaa?

You bet we can, my friend!

This is the most hands-on, practical program I’ve ever run.

One where you literally can’t fail to make this happen.

Where we leave no woman (or man) behind.

I’ll personally guide you through THREE stages:

Trust me, I’ve got this 3-6-3 process locked down. ​AND… I’ve removed all wriggle room for slippage or inaction.

INTRODUCING

The 3-6-3 Model

Use our custom chatbot to help you speed up the process of writing your book.

SINGLE PAYMENT

£1997

+VAT

3 PAYMENT PLAN

£749

+VAT

Ohh... and I've proven it with spectacular results in the last year.

Meet Heather and Dr. Milli from our 2023 program:

They both had their books planned, written, published AND established as #1 bestsellers inside of 90 days.

They weren't the only ones either:

​82% of people had written 30,000 words by week 10!

THIS WORKS!

NOW CHECK OUT MY BONUSES!

Not Just One (but Two) Book Coaches!

(worth £1997)

You won’t just work directly with ME on your book…

​I’m going to handpick and pay for a coach to hold you accountable through the whole process to keep you on track and on word count.​

Accountability Coach

Stephanie Chivers

  • Concept tightening

  • Chapter structure

  • Published options

  • Mindset

Writing Coach

Teara Newell

  • Weekly word count tracking

  • Style and tone

  • Writing planning

  • Editing support

See why I said this isn’t your average book program?

Private 1:1 Feedback From Me

(worth £1997)

We ARE doing it together.

This isn’t ‘self study’.

I don’t disappear into a puff of smoke.

For 90 days, I’m all in.

Every week you can message me 1:1

Concept, title, structure, cover, funnel.

​You’ll get my direct, personal feedback.

My Penguin Book Proposal

(worth £497)

Why teach you how to write a book proposal when I can just GIVE it to you…the exact proposal document that won me a global, multi-book deal with Penguin. I kid you not.

Seriously... it's yours: copy it, edit it, make it your own. Just know it’s already worked once, so I know it’ll work again.

Plug 'N Play Book Funnel

(worth £497)

Yep… got that covered for you, too.

We’ve built this so you don’t have to. Complete with lead page, sales page and email sequence scripts, just plug n’ play, so your book is geared up to make money from the day it drops.

My #1 Bestseller Network (Becomes Yours)

(worth £997)

Look, this is an elite program: we’re not messing.
That’s why I’ve wheeled out the big guns to share their insights on what it takes not to just become a published expert but a #1 bestseller.

Get exclusive masterclasses with the likes of Scott Hoffman (mine and Tim Ferriss' book agent), Gabby Bernstein, Chris Ducker and Jamie Smart who share the strategy behind the books that have made them millions.

Scott Hoffman

Gabby Bernstein

Jamie Smart

Chris Ducker

Dan Meredith

Nick James

Jay Alderton

Jenny Geary

SPECIAL BONUS

PRICELESS

Meet The Publishers

Present your book in the room (or online) to the key decision makers and commissioning editors at the world's largest publishers.

This is a money-can't-buy opportunity not to be missed.​

Like the bonuses?
​Then let's write the book!
​Join me now inside The Published Expert.

Book Writing Intensive Day with Shaa & Matt
​48 hrs. & 20 Places Only!

(worth £1297)

Spend a full day working on your book in-person with Shaa and Matt.

Hone your copy, unpack your chapters, bounce ideas and get their feedback live in the room.
​
Challenge your titles, subtitles and structure and rework and reword them before you leave.

SINGLE PAYMENT

£1997

+VAT

3 PAYMENT PLAN

£749

+VAT

Let's meet some more of my 2023 Alumni:
82% had their books written by Week Ten.

But here's what else they had to say:

Dr Milli Raizada

Happy Hormones, Happy You

Nicola Lutz

Spend Less, Sell More: Your One-Page Plan to Convert More Leads

Heather Black

Become a Super Salesforce Consultant

Here are some other of my 'Published Experts':

Karen Haller

Michelle Carvill

Cathy Rodgers

Helen Ponting

Karen Bevan

More of my 'Published Experts':

Let me be very clear: 
I may be a 5 x bestselling author, but I'm an entrepreneur first and foremost. 

And I genuinely believe writing a book is just about the smartest way to build your business in 2024. 



Because social media is HARD!
Spending hours constantly creating content that you don't even know if anyone is going to see...



And, if they do, only lasts for seconds and with a less than 1% chance of conversion? Let's just say while I'm not abandoning social, I'm done being reliant on it.



Books are serious marketing.
They command attention, establish authority, educate, inform and influence.

A book elevates you overnight.
​Becoming a published expert puts the spotlight on you.

Expect your book to:

  • Establish you as a published expert
  • Elevate your profile and personal brand
  • Increase demand to work with you
  • Attract higher end clients
  • Land you corporate contracts
  • Make it easier to increase your prices
  • Secure paid speaking gigs paying between £3k - £20k+
  • Result in podcast guesting invites introducing you to thousands 
  • Media and PR opportunities in the press, radio and TV
  • Create demand from publishers for follow books
You wouldn't be here if you didn't have a book in you.
But still not sure now's the time?
Or if you've even got time?

Again, I get it.

I put it off writing Stop Talking, Start Doing for THREE YEARS thinking a book wasn't a priority or I didn't have time...

I honestly couldn't have been more wrong!
That book changed everything for me.
​
​And it was far, far easier than I realised.
My book was less than 30,000 words and I've since learnt short, inhalable books sell best.

Now I know this and I've perfected the process I can turn books around in weeks and have helped 100s of business owners just like you create books from scratch...
And become celebrated, published authors in under 90 days.

Even better... with AI and ChatGPT we can now get your book
​(and a high-converting marketing funnel) out in record time.

Unlock my proven process & let's do this.
Join me inside 'The Published Expert'.

Ready to make that happen?

WRITE.YOUR.BOOK.
BECOME.A.PUBLISHED.EXPERT.
IN.THE.NEXT.90.DAYS.

SINGLE PAYMENT

£1997

+VAT

3 PAYMENT PLAN

£749

+VAT

Become a Published Expert

You're going to get access to seriously in-depth trainings on:

  • A Plug and Play Book Funnel in Thrivecart, so you are ready to sell.
  • ​How to harness the power of AI to make your copywriting easier, faster and more effective.
  • ​How the right foreword can make your book even more successful, and how to get these from influencers in your space
  • ​How to come up with the title for your book so that it jumps off the shelf with your target audience
  • ​How you can create a book sales funnel that will grow your audience with BUYERS (not browsers!)
  • ​Using PR to raise your author profile and get serious coverage of your launch
  • ​The exact template I’ve used to get your book published by a ‘big name’ publisher …​The different publishing options and how to choose which one’s right for you
I couldn’t be prouder of this program.

When I paid (all in) $20,000 to attend Tim Ferriss book mastermind it changed the game for me.

I went from ‘thinking’ of writing a book to ‘knowing’ I was going to be a #1 bestseller.
I left believing that everything was going to change for better.

I created ‘THE PUBLISHED EXPERT’ so I can be that changemaker for you.

And, in turn, so can you too, for the people in your world.
Because that’s what books do. They change lives.

Seize this moment.
It IS what I you sense it could be:

The turning point of everything you want your business to be.
Just remember this:
85% of entrepreneurs THINK about writing a book…
​Only 5% ever DO.

Join me and the 5% inside
​The Published Expert.

​Make the right decision and let's get writing!
​​
​(All while having an absolute blast along the way!)
​
​Let’s do this together and make you a 'published expert'.
​
​THAT book is just a click away
​The business (and life) you want is just a book away.

SINGLE PAYMENT

£1997

+VAT

3 PAYMENT PLAN

£749

+VAT


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