Plan it, write it, publish it in 90 days
The Ultimate Program
To Get Your Book Written, Published and Making Money
Enrolment closes on Thursday 27th November
Plan it, write it, publish it in 90 days
The Ultimate Program
To Get Your Book Written, Published and Making Money
Enrolment closes on Thursday 27th November
Join me inside to turn your expertise into a book...
A book that will fill you with pride and up-level everything in your business (and life).
Whether you're motivated by legacy, leads, profile or impact...
Let's get that book out of your head...
Written, published & selling in 90 days!
SINGLE PAYMENT
£1997
+VAT
3 PAYMENT PLAN
£749
+VAT
They say "the most important book of your life is the one you write yourself."
Once you've done it, you know why.
My first book 'Stop Talking, Start Doing' transformed my business and my life.
In 2022, the 10th Year Anniversary Edition of this book became a #1 bestseller all over again.
I've since sold more than 500,000 copies worldwide and now have FIVE #1 bestsellers. Books have made everything easier in my business and I've generated over £5m of digital sales from readers who later chose to work with me.
Now I want that for YOU.
I want you to have a book that changes your life.
Makes your business easier.
A book that takes your message to the world and cements you as a published expert in your field.
So you can stop being reliant on social, at the mercy of algorithms and stack the odds back in your favour.
With a book that instantly boosts your profile, credibility and confidence and delivers you a reliable flow of dream clients to fill your programs, memberships and retreats.
THE PUBLISHED EXPERT is your chance to work directly with ME to get YOUR book written, published and making money in the next 90 days.
Let me make this very, very clear:
This isn’t just another ‘online course’.
WE.ARE.GOING.TO.WRITE.YOUR.BOOK.
YOU.WILL.BECOME.A.PUBLISHED.
EXPERT.IN.THE.NEXT.90.DAYS.
I’m not here to play teacher.
I’m here to get your book written and published
Then generating you leads and sales.
I’ve comfortably made £5m+ in digital revenues from a list I built
from selling 500,000+ copies of my books over the last 10 years.
I’m not here to play teacher.
I’m here to get your book written and published. Then generating you leads and sales.
I’ve comfortably made £5m+ in digital revenues from a list I built from selling 500,000+ copies of my books over the last 10 years.
Don't let anyone tell you books don't make money - they absolutely do (providing you put the funnel in place to make that happen).
Which is what we'll do together.
You’ll follow the EXACT process I’ve mastered.
We'll turn the skills, knowledge and expertise you already have into a book that'll sell and build you a book funnel to upsell readers into clients; driving sales from day one.
This is a tried-and-tested process that’s not just worked for me… but 250+ entrepreneurs, business owners, coaches and leaders in the last 12 months who are now recognised published experts.
It worked for them and it’ll work for you.
Can we really do this in 90 days, Shaa?
You bet we can, my friend!
This is the most hands-on, practical program I’ve ever run.
One where you literally can’t fail to make this happen.
Where we leave no woman (or man) behind.
I’ll personally guide you through THREE stages:
Trust me, I’ve got this 3-6-3 process locked down. AND… I’ve removed all wriggle room for slippage or inaction.
INTRODUCING
The 3-6-3 Model
Use our custom chatbot to help you speed up the process of writing your book.
SINGLE PAYMENT
£1997
+VAT
3 PAYMENT PLAN
£749
+VAT
Ohh... and I've proven it with spectacular results in the last year.
Meet Heather and Dr. Milli from our program:
They both had their books planned, written, published AND established as #1 bestsellers inside of 90 days.
They weren't the only ones either:
82% of people had written 30,000 words by week 10!
THIS WORKS!
NOW CHECK OUT MY BONUSES!
Not Just One (but Two) Book Coaches!
(worth £1997)
You won’t just work directly with ME on your book…
I’m going to handpick and pay for a coach to hold you accountable through the whole process to keep you on track and on word count.
Accountability Coach
Stephanie Chivers
Concept tightening
Chapter structure
Published options
Mindset
Writing Coach
Nicky Marshall
Weekly word count tracking
Style and tone
Writing planning
Editing support
See why I said this isn’t your average book program?
Private 1:1 Feedback From Me
(worth £1997)
We ARE doing it together.
This isn’t ‘self study’.
I don’t disappear into a puff of smoke.
For 90 days, I’m all in.
Every week you can message me 1:1
Concept, title, structure, cover, funnel.
You’ll get my direct, personal feedback.
Private 1:1 Feedback From Me
(worth £1997)
We ARE doing it together.
This isn’t ‘self study’.
I don’t disappear into a puff
of smoke.
For 90 days, I’m all in.
Every week you can message me 1:1
Concept, title, structure, cover, funnel.
You’ll get my direct, personal feedback.
My Penguin Book Proposal
(worth £497)
Why teach you how to write a book proposal when I can just GIVE it to you…the exact proposal document that won me a global, multi-book deal with Penguin. I kid you not.
Seriously... it's yours: copy it, edit it, make it your own. Just know it’s already worked once, so I know it’ll work again.
Plug 'N Play Book Funnel
(worth £497)
Yep… got that covered for you, too.
We’ve built this so you don’t have to. Complete with lead page, sales page and email sequence scripts, just plug n’ play, so your book is geared up to make money from the day it drops.
Plug 'N Play Book Funnel
(worth £497)
Yep… got that covered for you, too.
We’ve built this so you don’t have to. Complete with lead page, sales page and email sequence scripts, just plug n’ play, so your book is geared up to make money from the day it drops.
My #1 Bestseller Network (Becomes Yours)
(worth £997)
That’s why I’ve wheeled out the big guns to share their insights on what it takes not to just become a published expert but a #1 bestseller.
Get exclusive masterclasses with the likes of Scott Hoffman (mine and Tim Ferriss' book agent), Gabby Bernstein, Chris Ducker and Jamie Smart who share the strategy behind the books that have made them millions.
Scott Hoffman
Gabby Bernstein
Jamie Smart
Chris Ducker
Scott Hoffman
Gabby Bernstein
Jamie Smart
Chris Ducker
Dan Meredith
Nick James
Jay Alderton
Jenny Geary
Dan Meredith
Nick James
Jay Alderton
Jenny Geary
SPECIAL BONUS
PRICELESS
Meet The Publishers
Present your book in the room (or online) to the key decision makers and commissioning editors at the world's largest publishers.
This is a money-can't-buy opportunity not to be missed.
SPECIAL BONUS
PRICELESS
Meet The Publishers
Present your book in the room (or online) to the key decision makers and commissioning editors at the world's largest publishers.
This is a money-can't-buy opportunity not to be missed.
Like the bonuses?
Then let's write the book!
Join me now inside The Published Expert.
Book Writing Intensive Day with Shaa & Matt
48 hrs. & 20 Places Only!
(worth £1497)
Hone your copy, unpack your chapters, bounce ideas and get their feedback live in the room.
Challenge your titles, subtitles and structure and rework and reword them before you leave.
SINGLE PAYMENT
£1997
+VAT
3 PAYMENT PLAN
£749
+VAT
Let's meet some more of my Alumni:
82% had their books written by Week Ten.
But here's what else they had to say:
Dr Milli Raizada
Happy Hormones, Happy You
Nicola Lutz
Spend Less, Sell More: Your One-Page Plan to Convert More Leads
Heather Black
Become a Super Salesforce Consultant
TPE Summer 2025 Member:
Published November 2025
Charlie Curson
Charlie Curson
Here are some other of my 'Published Experts':
Karen Haller
Cathy Rodgers
Helen Ponting
Michelle Carvill
Karen Bevan
More of my 'Published Experts':
Let me be very clear:
I may be a 5 x bestselling author, but I'm an entrepreneur first and foremost.
And I genuinely believe writing a book is just about the smartest way to build your business in 2025.
Because social media is HARD!
Spending hours constantly creating content that you don't even know if anyone is going to see...
And, if they do, only lasts for seconds and with a less than 1% chance of conversion? Let's just say while I'm not abandoning social, I'm done being reliant on it.
Books are serious marketing.
They command attention, establish authority, educate, inform and influence.
A book elevates you overnight.
Becoming a published expert puts the spotlight on you.
Expect your book to:
- Establish you as a published expert
- Elevate your profile and personal brand
- Increase demand to work with you
- Attract higher end clients
- Land you corporate contracts
- Make it easier to increase your prices
- Secure paid speaking gigs paying between £3k - £20k+
- Result in podcast guesting invites introducing you to thousands
- Media and PR opportunities in the press, radio and TV
- Create demand from publishers for follow books
Let me be very clear:
I may be a 5 x bestselling author, but I'm an entrepreneur first and foremost.
And I genuinely believe writing a book is just about the smartest way to build your business in 2024.
Because social media is HARD!
Spending hours constantly creating content that you don't even know if anyone is going to see...
And, if they do, only lasts for seconds and with a less than 1% chance of conversion? Let's just say while I'm not abandoning social, I'm done being reliant on it.
Books are serious marketing.
They command attention, establish authority, educate, inform and influence.
A book elevates you overnight.
Becoming a published expert puts the spotlight on you.
Expect your book to:
- Establish you as a published expert
- Elevate your profile and personal brand
- Increase demand to work with you
- Attract higher end clients
- Land you corporate contracts
- Make it easier to increase your prices
- Secure paid speaking gigs paying between £3k - £20k+
- Result in podcast guesting invites introducing you to thousands
- Media and PR opportunities in the press, radio and TV
- Create demand from publishers for follow books
You wouldn't be here if you didn't have a book in you.
But still not sure now's the time?
Or if you've even got time?
Again, I get it.
I put it off writing Stop Talking, Start Doing for THREE YEARS thinking a book wasn't a priority or I didn't have time...
I honestly couldn't have been more wrong!
That book changed everything for me.
And it was far, far easier than I realised.
My book was less than 30,000 words and I've since learnt short, inhalable books sell best.
Now I know this and I've perfected the process I can turn books around in weeks and have helped 100s of business owners just like you create books from scratch...
And become celebrated, published authors in under 90 days.
Even better... with AI and ChatGPT we can now get your book
(and a high-converting marketing funnel) out in record time.
But still not sure now's the time?
Or if you've even got time?
Again, I get it.
I put it off writing Stop Talking, Start Doing for THREE YEARS thinking a book wasn't a priority or I didn't have time...
I honestly couldn't have been more wrong!
That book changed everything for me.
And it was far, far easier than I realised.
My book was less than 30,000 words and I've since learnt short, inhalable books sell best.
Now I know this and I've perfected the process I can turn books around in weeks and have helped 100s of business owners just like you create books from scratch...
And become celebrated, published authors in under 90 days.
Even better... with AI and ChatGPT we can now get your book
(and a high-converting marketing funnel) out in record time.
Unlock my proven process & let's do this.
Join me inside 'The Published Expert'.
Ready to make that happen?
WRITE.YOUR.BOOK.
BECOME.A.PUBLISHED.EXPERT.
IN.THE.NEXT.90.DAYS.
SINGLE PAYMENT
£1997
+VAT
3 PAYMENT PLAN
£749
+VAT
You're going to get access to seriously in-depth trainings on:
- A Plug and Play Book Funnel in Thrivecart, so you are ready to sell.
- How to harness the power of AI to make your copywriting easier, faster and more effective.
- How the right foreword can make your book even more successful, and how to get these from influencers in your space
- How to come up with the title for your book so that it jumps off the shelf with your target audience
- How you can create a book sales funnel that will grow your audience with BUYERS (not browsers!)
- Using PR to raise your author profile and get serious coverage of your launch
- The exact template I’ve used to get your book published by a ‘big name’ publisher …The different publishing options and how to choose which one’s right for you
When I paid (all in) $20,000 to attend Tim Ferriss book mastermind it changed the game for me.
I went from ‘thinking’ of writing a book to ‘knowing’ I was going to be a #1 bestseller.
I left believing that everything was going to change for better.
I created ‘THE PUBLISHED EXPERT’ so I can be that changemaker for you.
And, in turn, so can you too, for the people in your world.
Because that’s what books do. They change lives.
Seize this moment.
It IS what I you sense it could be:
The turning point of everything you want your business to be.
Just remember this:
85% of entrepreneurs THINK about writing a book…
Only 5% ever DO.
Join me and the 5% inside
The Published Expert.
(All while having an absolute blast along the way!)
Let’s do this together and make you a 'published expert'.
THAT book is just a click away
The business (and life) you want is just a book away.
FAQ
Who is Shaa Wasmund MBE and why should I trust her to teach me?
Shaa Wasmund is an MBE-awarded entrepreneur (honored by the Queen for services to business and entrepreneurship) with 20+ years of experience. She's authored 5 #1 bestselling books, worked with Sir James Dyson to build the Dyson brand, was headhunted by Richard Branson before age 24, and founded multiple businesses including a $150M tech fund.
Her first book, Stop Talking Start Doing, reached the top of WHSmith bestseller list and stayed there for 14 months!
What if I don’t finish my book?
We are really proud to say that 82% of our students complete 30,000 words by week 10! However, if in the rare case you don't finish your book during the program, you have lifetime access to the online course to ensure you do finish it.
Is this just for entrepreneurs, or can anyone join?
The program is designed for entrepreneurs, professionals, speakers, coaches, mentors and anyone wanting to become a published expert in their field. You don't need writing experience - I've helped 100s of business owners just like you create books from scratch with this program ...
I have questions before signing up, how can I get in touch?
WhatsApp Shaa on 07457 405637 OR you can email her on [email protected]
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